Classifying a Revised Infomercial
The process for classifying a revised infomercial is similar to classifying a new Infomercial. “Revisions" include changes to voice-overs, product inserts or cut-downs.
The revised infomercial application process is as follows:
| 1. | Complete a new Application/Order form. |
| 2. | Attach a copy of the revised audio/visual script detailing the revision (clearly indicating changes made). |
| 3. | Provide a covering letter confirming the revision. You must quote the original key number and/or CAD Number issued. You may also need to re-supply substantiation if the original documentation is no longer valid. |
| 4. | Supply a copy of the material on VHS (with a revised ID board). |
Minor Revisions to Infomercials – Paperwork Only
In circumstances where only a minor change is made to an existing infomercial, CAD may be able to issue a new CAD Number for the revised material upon submission of ‘paperwork only’.
The revised infomercial application should include the following:
| 1. | An Application/Order Form. |
| 2. | A full audio/visual script with the minor revision clearly indicating changes made. |
| 3. | A covering letter confirming the revision, quoting the original key number and/or CAD Number issued. |
Below are examples of when a ‘paperwork only’ submission (Application/Order Form/Revised Script) may suffice:
• Amendment to a phone number or removal/addition of a phone number
• Amendment to a website address or removal/addition of a web address
• Change to audio mix/colour grading
• Price changes
• Logo changed/added.
CAD reserves the right to request the final vision.
Please note, ‘paperwork only’ revisions do not include cut-downs and changes to product inserts (eg retail advertising). While these are classed as revisions, CAD requires your Application/Order form, a full audio/visual script detailing the revisions made, any substantiation or documentation (which is not on hand at CAD) and a copy of the infomercial. If you are in doubt as to what materials you need to provide with your application, please contact CAD.
CAD must receive ALL materials at least two (2) working days prior to your despatch date.