Classifying a Revised TVC
The process for classifying a revised television commercial is similar to classifying a new TVC. “Revisions" include changes to voice-overs, product inserts or cut-downs.
The revised TVC application process is as follows:
| 1. |
Complete the relevant CAD application. |
| 2. |
Include a copy of the revised audio/visual script detailing the revision (clearly indicating changes made). |
| 3. |
You will need to quote the original key number and/or CAD Number issued. You may also need to re-supply substantiation if the original documentation is no longer valid.
|
4. |
You can provide your material on VHS or OP55 compliant DVDs. Please post or courier to:
CAD, Ground Floor, 44 Avenue Road, Mosman NSW 2088. Unfortunately VHS/DVDs cannot be returned. You can also upload OP53 compliant MPEGs of your TVCs using the new Online Application System. Or you can provide your material electronically using Adstream, Dubsat/IntaCAD, DVD-CAD/Rastis services. |
Minor Revisions to TVCs
In circumstances where only a minor change is made to an existing TVC, CAD may be able to issue a new CAD Number for the revised material without having to re-supply a copy of the ad.
The revised TVC application should include the following:
| 1. |
A completed application.
|
| 2. |
A full audio/visual script with the minor revision clearly indicating changes made.
|
| 3. |
A note confirming the revision, quoting the original key number and/or CAD Number issued. |
Below are examples of when a "minor revisions" submission may suffice:
• Amendment to a phone number or removal/addition of a phone number
• Amendment to a website address or removal/addition of a web address
• Dealer tags - addition or amendment to an existing dealer tag
• Film release tags eg change from "Starts Thursday" to “Now Showing” revisions
• DVD, CD, cinema release tags eg "In store Monday" to "Out Now" revisions
• Addition of closed captions
• Change to audio mix/colour grading
• Logo changed/added.
CAD reserves the right to request the final vision.
Please note, "minor revisions" do not include cut-downs and changes to product inserts (eg retail advertising). While these are classed as revisions, CAD requires a completed application, a full audio/visual script detailing the revisions made, any substantiation or documentation (which is not on hand at CAD) and a copy of the TVC. If you are in doubt as to what materials you need to provide with your application, please contact CAD on (02) 8968 7200 or email cad@freetv.com.au
CAD must receive ALL materials at least two (2) working days prior to your despatch date.