How to Classify a TVC
Television commercials must be classified before they can be broadcast on commercial free-to-air television. There are three main steps involved with classification of TVCs:
STEP 1: PRE-PRODUCTION - DETERMINING ANY IMPLICATIONS FOR SCRIPT DEVELOPMENT
1. Review the Classification Handbook
This handbook provides an overview of CAD’s classification procedures, an A-to-Z guide to the main legislative requirements affecting television commercials (known as the Television Production Checklist) and detail on the placement codes applied to advertising material.
2. Determine if you would like to utilise CAD’s Pre-Check service
Producers are encouraged to discuss the content of a TVC during pre-production to obtain an indication of the likely classification and be directed to any content requirements. This service is free-of-charge and is highly recommended. Please allow five (5) working days for this service.
STEP 2: POST-PRODUCTION - SUBMITTING A FINISHED TVC TO CAD
1. Complete the CAD Application & Order Form /Attach a script /Attach your documentation
| a) |
You will need to complete the CAD Application/Order form. These forms capture your contact details, information about the TVCs you are submitting, as well as your billing details. Please ensure all information is complete. Incomplete forms will result in a delay in processing your application. |
| b) |
Attach a copy of the script/s to your application. The script must detail, in full, the audio and vision including voice-overs, jingles, graphics, supers and disclaimers etc. |
| c) |
Attach relevant substantiation and documentation. Substantiation may need to be provided for claims made in the ad. Some categories require special substantiation. Please refer to page 15 for more information. |
Once completed, send your signed Application/Order form, detailed script and substantiation to CAD. You can email to cad@freetv.com.au; or fax to (02) 9969 8147.
2. Provide a copy of the TVCs with ID board
| a) |
You can provide your material on VHS. Please post or courier to CAD, Ground Floor, 44 Avenue Road, Mosman NSW 2088. Unfortunately VHS tapes cannot be returned. |
| b) |
You can also provide your material electronically using Adstream, Dubsat/IntaCAD, DVD-CAD/Rastis services. |
Note: Classification cannot commence until ALL of the following are received by CAD; your Application/Order form AND; any required substantiation and/or documentation; AND your TVC materials.
STEP 3: PRIOR-TO-AIR - RECEIVING A CAD NUMBER
1. Check if your TVC has been classified
Use the CAD Search function on the Free TV website to determine if CAD has logged your material and to check the status of your application. The CAD Database is updated hourly, on the half hour.
CAD must receive ALL materials at least two (2) working days prior to your despatch date.