Placement Codes

“C” 

General Unrestricted
May be broadcast at any time, except during P (Preschool) programs. 

Commercials which comply with the CTS.

General
May be broadcast at any time except during P and C (Children’s) programs or adjacent to P or C periods.

Commercials which comply with the G classification criteria in Appendix 4, Section 2 of the Code of Practice and provided the content is very mild in impact and does not contain any matter likely to be unsuitable for children to watch without supervision.

General/Care in Placement
May be broadcast at any time except during P and C programs or adjacent to P or C periods.  Exercise care when placing in cartoon and other programs promoted to children or likely to attract a substantial child audience.

Commercials which comply with the G classification criteria in Appendix 4, Section 2 of the Code of Practice but require special care in placement in programs promoted to children or likely to attract a substantial child audience.

General/Premium Telephone Services Commercials Directed to Children
May not be broadcast in a G program that has a substantial child audience starting before 5.00pm.

Commercials which involve the use of a premium charge telephone service which is directed to children or is placed in a G program that has a substantial child audience starting before 5.00pm and which do not meet the requirements of Clause 6.25 of the Code of Practice.

Parental Guidance Recommended
May be broadcast during the following hours, except during P and C programs or adjacent to P or C periods:
• Weekdays 8.30am – 4.00pm
• Weekdays 7.00pm – 6.00am
• Weekends 10.00am – 6.00am
Exercise care when placing in cartoon and other child – appeal programs.

Digital Multi-Channels
In addition, may be broadcast during the following hours:
• Weekdays 6.00am – 8.30am
• Weekdays 4.00pm – 7.00pm
• Weekends 6.00am – 10.00am

Commercials which comply with the PG classification criteria in Appendix 4, Section 3 of the Code of Practice and which contain careful presentations of adult themes or concepts which are mild in impact and remain suitable for children to watch with supervision.

Recommended for Viewing Only by Persons 15 and Over
May be broadcast during the following hours, except during P and C programs or adjacent to P or C periods:
• Weekdays (schooldays): 
    • 8.30pm–5.00am (see Note 1) 
    • 12 noon–3.00pm (see Note 2)
• Weekdays (school holidays) & Weekends: 
    • 8.30pm–5.00am (see Note 1)
Note 1: not in G or PG programs or sport starting at or continuing past 8.30pm. If the program continues past 10.30pm, this restriction ceases to apply.
Note 2: see Clause 2.10.3 of the Code of Practice for time zone difference adjustment.

Commercials which comply with the M classification criteria in Appendix 4, Section 4 of the Code of Practice.

Suitable for Viewing Only by Persons 15 and Over
May be broadcast between 9.00pm and 5.00am on any day, except in G or PG programs or sport
• Starting at or continuing past 8.30pm
• Starting before and continuing past 8.30pm
• In a break preceding a program which starts at 8.30pm.
If the program continues past 10.30pm, this restriction ceases to apply.
Refer: Section 3.11, Code of Practice.

Commercials which comply with the MA classification criteria in Appendix 4, Section 5 of the Code of Practice.

Sex Line Advertisements within MA Viewing Period
May be broadcast between the hours of 11.00pm and 5.00am on any day but not in a religious or sports program or in drama with a religious theme.
Refer: Clause 6.16 of the Code of Practice.

A commercial for a sex-line or similar product or service which complies with the MA classification criteria in Appendix 4, Section 5 of the Code of Practice.

Suitable For Viewing Only By Persons 15 and over because of Violence
May be broadcast between the hours of 9.30pm and 5.00am on any day, except in G or PG programs or sport starting at or continuing past 8.30pm.
If the program continues past 10.30pm, this restriction ceases to apply.

Commercials which comply with the AV classification criteria in Appendix 4, Section 6 of the Code of Practice.

Betting/Gambling and Liquor

Commercials Relating to Betting or Gambling
Except in a news, current affairs or sporting program, an advertisement relating to betting or gambling must not be broadcast:
• Between 6.00am and 8.30am on any day
• Between 4.00pm and 7.00pm on weekdays (Different restrictions apply in South Australia – see Note 1)
• Between 4.00pm and 7.30pm on weekends.
Note 1: In South Australia the restriction between 4.00pm and 7.30pm weekdays includes advertisements for SA Lotteries, SA TAB, Adelaide Casino (Skycity) and Licensed Racing Clubs. These advertisements will be given a B placement code by CAD. The exception for news, current affairs and sporting programs does not apply in South Australia between 4.00pm and 7.30pm on weekdays. There is no restriction on SA Lotteries advertisements outside 4.00pm and 7.30pm weekdays.

Digital Multi-Channels
In addition, may be broadcast during the following hours:
• Weekdays 6.00am – 8.30am
• Weekdays 4.00pm – 7.00pm
• Weekends 6.00am – 10.00am

Any commercial relating to betting or gambling, such as the TAB, clubs promoting poker machines or gambling facilities, casinos, race clubs which feature bookies etc.
Does not include:
• A commercial relating to such things as Government lotteries, lotto, keno or contests. Except in South Australia – see Note 1 above.
• A commercial relating to entertainment or dining facilities at places where betting or gambling take place, or a tourism commercial which incidentally depicts betting or gambling, provided in each case that the contents do not draw attention to betting or gambling in a manner calculated to directly promote their use.
Refer: Clauses 6.14.1 and 6.14.2 of the Code of Practice.

Mature – Liquor/Alcoholic Drinks
A direct advertisement for alcoholic drinks may be broadcast only during the following periods:
• Between 8.30pm and 5.00am on any day
• Between 12.00 noon and 3.00pm on school days (but see Clause 2.10.3 for time zone difference adjustment)
• On weekends and public holidays as an accompaniment to the live broadcast of a sporting event: ‘live’ defined in Clause 6.12 (note that a sporting broadcast ‘delayed against the gate’ for contractual reasons, is now to be counted as ‘live’).
During the live broadcast of a sporting event, where the event is simulcast to a number of licence areas, and a direct advertisement for alcohol is permitted in the area where the event is held. If the event is held outside Australia and advertisements are permitted in a majority of metropolitan licence areas, then advertisements are permitted in all broadcast areas.

Commercials which meet the criteria for direct advertisements for alcoholic drinks defined in Clauses 6.7–6.11 of the Code of Practice.

Cinema Films, DVDs, Videos and Games

G-style Commercials for PG-classified Cinema Films, DVDs, Videos, or for G8+ Classified Games
Must not be broadcast in P (Preschool) or C (Children’s) programs or in breaks adjacent to P or C periods. May be broadcast at any other time.

Commercials which comply with the criteria for G promotions in Clause 3.8 of the Code of Practice.

G-style Commercials for M and MA Classified Cinema Films, DVDs, Videos, or Games
Must not be broadcast in:
• P or C programs or in breaks adjacent to P or C periods.
• Cartoon programs in the G zone.
• Programs with a substantial child audience – 
    • Between 4.00pm and 6.00pm on weekdays* 
    • Between 6.00am and 10.00am on weekends.
*This rule is subject to an exception which allows G style ads for M classified material in news, current affairs, sporting events and other programs that are not promoted to children and are not likely to attract substantial numbers of children.

Commercials must comply with the criteria for G promotions in Clause 3.8 of the Code of Practice.

PG-Style Commercials for PG, M and MA Classified Cinema Films, DVDs, Videos, or for G8+ and M Classified Games
Must not be broadcast (except see below for digital multi-channels):
• Between 6.00am and 8.30am on weekdays
• Between 4.00pm and 7.00pm on weekdays
• Between 6.00am and 10.00am on weekends
• P or C programs or in breaks adjacent to P or C periods
• In G programs which start at 3.30pm on a weekday or are broadcast between 7.00pm and 8.30pm on any day.

Digital Multi-Channels
In addition, may be broadcast during the following hours on digital multi-channels only:
• Weekdays 6.00am - 8.30am
• Weekdays 4.00pm - 7.00pm
• Weekends 6.00am - 10.00am

Commercials which comply with the criteria for PG promotions in Clause 3.9 of the Code of Practice.

G or PG style promotion for AV classified programs
Must not be broadcast:
• Between 5.00am and 7.30pm on any day
• In G programs broadcast between 7.30pm and 8.30pm on any day.

Commercials which comply with the criteria for G or PG promotions in Clauses 3.8 and 3.9 of the Code of Practice.

G or PG Style Commercials for R18+ Classified Cinema Films, DVDs and Videos
Must not be broadcast between 5.00am and 8.30pm on any day. Exercise care when placing in G programs starting at or continuing past 8.30pm.
If the program continues past 10.30pm, this restriction ceases to apply.

Product Description:

Commercials which comply with the criteria for Clauses 3.8 and 3.9 of the Code of Practice.

M Style Commercials for M and MA Classified Cinema Films, DVDs, Videos, and Games.
May be broadcast:
• From 12:00 noon until 3.00pm schooldays except during P and C programs or adjacent to P or C periods (and see Clause 2.10.3 for time zone difference adjustment).
• Between 8.30pm and 5.00am on any day, except in G or PG programs or sport starting at or continuing past 8.30pm.
If the program continues past 10.30pm, this restriction ceases to apply.
Refer: Clause 3.11 of the Code of Practice.

Commercials which comply with the M classification criteria in Appendix 4, Section 4 of the Code of Practice.

M Style Commercials for R18+ Classified Cinema Films, DVDs, Videos and MA Classified Games
May be broadcast between 8.30pm and 5.00am on any day, except in G or PG programs or sport starting at or continuing past 8.30pm.
If the program continues past 10.30pm, this restriction ceases to apply.
Refer: Clause 3.11 of the Code of Practice.

Commercials which comply with the M classification criteria in Appendix 4, Section 4 of the Code of Practice.

MA Style Commercials for MA and R18+ Classified Cinema Films, DVDs, Videos, or MA Classified Games
May be broadcast between 9.00pm and 5.00am on any day, except in G or PG programs or sport starting at or continuing past 8.30pm.
If the program continues past 10.30pm, this restriction ceases to apply.
Refer: Clause 3.11 of the Code of Practice.

Commercials which comply with the MA classification criteria in Appendix 4, Section 5 of the Code of Practice.

AV Style Commercials for MA and R18+ Classified Cinema Films, DVDs, Videos or MA Classified Games
May be broadcast between the hours of 9.30pm and 5.00am on any day, except in G or PG programs or sport starting at or continuing past 8.30pm.
If the program continues past 10.30pm, this restriction ceases to apply. 

Commercials which comply with the Adult Violence classification criteria in Appendix 4, Section 6 of the Code of Practice.