Substantiation
To avoid delays in classification, you can provide documentation to substantiate any claims made about the product or service being advertised when submitting your application. You must note the relevant key number/s on your substantiation. This can be provided on letterhead.
Where substantiation has previously been provided you can either re-supply the substantiation OR quote the original key number and/or CAD Number on your new application.
Some of the categories that require written substantiation or additional documentation include:
a) Therapeutic Goods or Devices
b) Alcoholic Beverages
c) Cinema Films/DVDs/Games
d) Adult Products and Services
e) Testimonials
f) Consumer Credit
If additional substantiation is required once your ad is submitted, a telephone call and/or email confirming the claims may suffice.
We may also require:
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Confirmation of terms of guarantees and warrantees
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Confirmation of rebate offers and any rebate value stated
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Confirmation of Australian-made/Australian-owned claims
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Entry terms and conditions for competitions to confirm prizes offered and entry mechanism
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Confirmation of cashback offers including the value of the cashback
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Confirmation of and conditions applying to offers eg trade-ins, bonus offers, gift with purchase |
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Confirmation that percentage discounts are off normal selling prices. |
Examples of other claims that may require substantiation include:
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‘25 per cent more power’ |
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‘Biggest ever … sale’ |
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‘Market leading’ |
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‘Unique’ |
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‘Exclusive to …’ (a specific retailer) |
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‘Award winning’ |
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‘Price breakthrough’ |
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‘World’s smallest, largest, fastest, leading’ etc |
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‘Biggest seller’ |
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‘Endorsed by experts’ |
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‘Cheapest ever’; ‘Our lowest prices ever’ |
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‘New' |
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‘Top selling'. |
For more information, refer to A-Z Television Production Checklist section of the Classification Handbook or click on any of the following Information Sheets:
Adult Products and Services
Alcoholic Beverages
Cinema Films/DVDs/Games
Consumer Credit
Disclaimers & On-Screen Text
Legal Services
Motor Vehicles
Political Matter including Election Material
Real Estate
Therapeutic Goods or Devices
Weight Loss Products or Services