Application/
Order Forms |
Every time you apply for classification of a commercial you will need to provide a completed and signed Application/Order form.
Please note classification cannot commence until we receive ALL your materials.
The Application/Order form asks you to state the despatch date and on-air date. If the dates change, please advise CAD immediately to avoid missing your on-air commitments. Don’t forget to advise us if your deadline is pushed back as this will assist CAD to prioritise applications.
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Scripts |
You will also need to supply a detailed script. The vision component of the script needs to include a description of everything visible on the screen, including all supers and disclaimers. A storyboard will suffice as long as it includes all supers and disclaimers. The audio component of the script needs to include everything that can be heard in the commercial including dialogue, jingles, voice-overs etc.
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Substantiation |
Claims in your TVC may need to be substantiated. Substantiation may be provided in written form or by email when you lodge your application. Where substantiation has previously been provided you can either re-supply the substantiation OR quote the original key number and/or CAD Number on your new Application/Order form.
Examples of when substantiation or other documentation is required can be found here. If you are unsure about these requirements, please contact CAD.
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TVC delivery |
When delivering your TVC via Adstream, Dubsat or DVD-CAD, please ensure the correct key number is used to identify it, both on the ID board and on any booking or delivery advice. If you realise an incorrect key number has been used, you must advise CAD as soon as possible to avoid a delay in the processing of your application.
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Key Numbers |
Please ensure key numbers are no longer than 13 characters. Some traffic systems will not accept key numbers which are longer than this and if the whole key number cannot be matched to a CAD Number, you run the risk of your TVC not going to air.
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Revisions |
Wherever there is a change to a key number, a new CAD Number will be required no matter how minor the change to the TVC. However, there are some instances where you do not need to supply the final TVC again. To determine if your application qualifies as a ‘paperwork only’ submission click here.
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Timing |
You need to allow at least two (2) working days for classification. TVCs containing complex claims may take longer, for instance ads for finance products, therapeutic goods etc. Please ensure you factor this timing into your production schedules. Given the duration of infomercials, CAD requires 28 days to review.
Commercials Advice can only issue a CAD Number once the final commercial has been classified.
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