Classifying a Revised Infomercial
The process for classifying a revised infomercial is similar to classifying a new Infomercial. “Revisions" include changes to voice-overs, product inserts or cut-downs.
The revised infomercial application process is as follows:
| 1. |
Complete the CAD application. |
| 2. |
Include a copy of the revised audio/visual script detailing the revision (clearly indicating changes made). |
| 3. |
You will need to quote the original key number and/or CAD Number issued. You may also need to re-supply substantiation if the original documentation is no longer valid. |
| 4. |
Supply a copy of the material on VHS or OP55 compliant DVD (with a revised ID board). |
Minor Revisions to Infomercials
In circumstances where only a minor change is made to an existing infomercial, CAD may be able to issue a new CAD Number for the revised material without having to provide a copy of the infomercial.
The revised infomercial application should include the following:
| 1. |
A completed application. |
| 2. |
A full audio/visual script with the minor revision clearly indicating changes made. |
| 3. |
A covering letter confirming the revision, quoting the original key number and/or CAD Number issued. |
Below are examples of when a "minor revision" application may suffice:
• Amendment to a phone number or removal/addition of a phone number
• Amendment to a website address or removal/addition of a web address
• Change to audio mix/colour grading
• Price changes
• Logo changed/added.
CAD reserves the right to request the final vision.
Please note, "minor revisions" do not include cut-downs and changes to product inserts (eg retail advertising). While these are classed as revisions, CAD requires your completed application, a full audio/visual script detailing the revisions made, any substantiation or documentation (which is not on hand at CAD) and a copy of the infomercial. If you are in doubt as to what materials you need to provide with your application, please contact CAD.
Given the duration of infomercials, CAD requires 28 days to review. CAD cannot commence classification until ALL materials are received.