Classifying a Revised Infomercial
The process for classifying a revised infomercial is similar to classifying a new Infomercial. “Revisions" include changes to voice-overs, testimonials and product inserts.
The revised infomercial application process is as follows:
||Submit your application via the Online Application System applying for classification of an infomercial, and then selecting the type of revision.
||Upload a copy of the revised audio/visual script.
||Post a comment detailing the revision made to the infomercial. You may also need to re-supply substantiation if the original documentation is no longer valid. Please also quote the original key number and/or CAD Number issued.
||Supply a copy of the material on an OP55 compliant DVD (with a revised ID board). Unfortunately DVDs cannot be returned.
Minor Revisions to Infomercials
The process of classifying a minor revised infomercial is similar to classifying a revised infomercial. Please refer to points 1 to 4 above.
In circumstances where only a minor change is made to an existing infomercial, CAD may be able to issue a new CAD Number for the revised material without you having to provide a copy of the infomercial.
Below are examples of when a "minor revision" application may suffice:
• Amendment to a phone number or removal/addition of a phone number
• Amendment to a website address or removal/addition of a web address
• Change to audio mix/colour grading
• Price changes
• Logo changed/added
• One line VO change
• Single super change
CAD reserves the right to request the final vision.
Please note, "minor revisions" do not include changes to product inserts (eg retail advertising). These are classed as "revisions". Please refer to points 1 to 4 above.
If you are in doubt as to what materials you need to provide with your application, please contact CAD on (02) 8968 7200 or email email@example.com.
Given the duration of infomercials, CAD requires at least 14 days to review a revised infomercial. CAD cannot commence classification until ALL materials are received.