How to Classify a TVC
Television commercials must be classified before they can be broadcast on commercial free-to-air television. There are three main steps involved with classification of TVCs:
STEP 1: PRE-PRODUCTION - DETERMINING ANY IMPLICATIONS FOR SCRIPT DEVELOPMENT
1. Review the Classification Handbook
The Classification Handbook provides an overview of CAD’s classification procedures, an A-to-Z guide to the main legislative requirements affecting television commercials (known as the Television Production Checklist) and detail on the placement codes applied to advertising material.
2. Determine if you would like to utilise CAD’s Pre-Check service
Producers are encouraged to discuss the content of a TVC during pre-production to obtain an indication of the likely classification and be directed to any content requirements. This service is free-of-charge and is highly recommended. Please allow five (5) working days for this service. For more information on Pre-Checks, please click here.
STEP 2: POST-PRODUCTION - SUBMITTING A FINISHED TVC TO CAD
1. Complete the CAD Application /Attach a script /Attach your documentation
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You will need to submit your application via the CAD Online Application System.
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Upload a copy of the script/s with your application. The script must detail, in full, the audio and vision including voice-overs, jingles, graphics, supers and disclaimers etc.
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Upload relevant substantiation and documentation. Substantiation may need to be provided for claims made in the ad. Some categories require special substantiation. Please refer to page 15 of the Classification Handbook for more information.
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2. Provide a copy of the TVCs with ID board
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You can provide your material on VHS or OP55 compliant DVDs. Please post or courier to:
CAD, Ground Floor, 44 Avenue Road, Mosman NSW 2088. Unfortunately VHS/DVDs cannot be returned. You can also upload OP53 compliant MPEGs of your TVCs using the CAD Online Application System.
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Or you can provide your material electronically using Adstream, Dubsat/IntaCAD, DVD-CAD/Rastis services. |
STEP 3: PRIOR-TO-AIR - RECEIVING A CAD NUMBER
1. Check if your TVC has been classified
Use the CAD Search function to determine if CAD has logged your material and to check the status of your application. The CAD Search function database is updated hourly, on the half hour.
CAD must receive ALL materials at least two (2) working days prior to the day you require classification. Please allow additional time for any advertisements that may contain complex claims.