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How to Classify a TVC

Television commercials must be classified before they can be broadcast on commercial free-to-air television. There are three main steps involved with classification of TVCs:

STEP 1: PRE-PRODUCTION - DETERMINING ANY IMPLICATIONS FOR SCRIPT DEVELOPMENT

1. Review the Classification Handbook

The Classification Handbook provides an overview of CAD’s classification procedures, an A-to-Z guide to the main legislative requirements affecting television commercials (known as the Television Production Checklist) and detail on the placement codes applied to advertising material.

2. Determine if you would like to utilise CAD’s Pre-Check service

Producers are encouraged to discuss the content of a TVC during pre-production to obtain an indication of the likely classification and be directed to any content requirements. This service is highly recommended. Please allow three (3) working days for this service. For more information on Pre-Checks, please click here.

STEP 2: POST-PRODUCTION - SUBMITTING A FINISHED TVC TO CAD

1. Complete the CAD Application/Attach a script/Attach your documentation

a)  You will need to submit your application via the CAD Online Application System.

b)  Upload a copy of the script/s with your application. The script must detail, in full, the audio and vision including voice-overs, jingles, dialogue from films, graphics, supers and disclaimers etc.

c)  Upload relevant substantiation and documentation. Substantiation may need to be provided for claims made in the TVC. Some categories require special substantiation. Please refer to the Classification Handbook for more information.

2.  Provide a copy of the TVCs with ID board

a)

You can provide your material electronicaly using Adstream or IMD; or

b)

You can upload OP53 complaint MPEGs of your TVCs using the CAD Online Application System

c)

For infomercials, you can also provide your material on DVD. DVDs must be OP55 compliant. Please post or courier to CAD, Ground Floor, 44 Avenue Road Mosman NSW 2088. Unfortunately DVDs cannot be returned.

Note: Classification cannot commence until ALL materials are received by CAD.

STEP 3: PRIOR-TO-AIR - RECEIVING A CAD NUMBER

1. Check if your TVC has been classified

To see if your TVC has been classified, simply log in to CAD's Online Application System. If your job has been classified it will be under the Classified and Closed tab. 


CAD must receive ALL materials at least 2 working days prior to the day you require classification.  CAD cannot commence classification until ALL materials are received.