How to Classify an Infomercial
Infomercials must be classified before they can be broadcast on commercial free-to-air television. The process for classifying an infomercial is slightly different to the TVC classification process, however, the principles are the same. There are three main steps involved with classification of infomercials:
STEP 1: PRE-PRODUCTION - DETERMINING ANY IMPLICATIONS FOR SCRIPT DEVELOPMENT
1. Review the Classification Handbook
The Classification Handbook provides an overview of CAD’s classification procedures, an A-to-Z guide to the main legislative requirements affecting commercials (known as the Television Production Checklist) and detail on the placement codes applied to advertising material.
STEP 2: POST-PRODUCTION - SUBMITTING A FINISHED INFOMERCIAL TO CAD
1. Complete the CAD Application /Attach a script /Attach your documentation
| a) |
You will need to complete your application and provide contact details, information about the infomercial/s you are submitting, as well as your billing details via the CAD Online Application System. Please ensure all information is complete. Incomplete applications will delay the classification process.
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| b) |
Include a copy of the script/s with your application. The script must detail, in full, the audio and vision including voice-overs, jingles, graphics, supers and disclaimers etc.
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| c) |
Attach relevant substantiation and documentation. Substantiation may need to be provided for claims made in the ad. Some categories require special substantiation. Please refer to page 15 of the Classification Handbook for more information.
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Please factor longer lead times into your schedule as CAD requires 28 days to review infomercials.
2. Provide a VHS/DVD copy of the infomercial with ID board
Please provide your material on VHS or OP55 compliant DVDs. Please post or courier to:
CAD, Ground Floor, 44 Avenue Road, Mosman NSW 2088. Unfortunately, VHS/DVD cannot be returned.
Note: Classification cannot commence until ALL of the following are received by CAD; your Application AND; any required substantiation and/or documentation; AND a copy of your informercial/s on VHS or DVD.
STEP 3: PRIOR-TO-AIR - RECEIVING A CAD NUMBER
1. Check if your infomercial has been classified
Use the CAD Search function to determine if CAD has logged your material and to check the status of your application. The CAD Search function Database is updated hourly, on the half hour.
Given the duration of infomercials, CAD requires 28 days to review. CAD cannot commence classification until ALL materials are received.