How to Classify an Infomercial
Infomercials must be classified before they can be broadcast on commercial free-to-air television. The process for classifying an infomercial is slightly different to the TVC classification process, however, the principles are the same. There are three main steps involved with classification of infomercials:
STEP 1: PRE-PRODUCTION - DETERMINING ANY IMPLICATIONS FOR SCRIPT DEVELOPMENT
1. Review the Classification Handbook
The Classification Handbook provides an overview of CAD’s classification procedures, an A-to-Z guide to the main legislative requirements affecting commercials (known as the Television Production Checklist) and detail on the placement codes applied to advertising material. Please note the pre-check service is not available for infomercials.
STEP 2: POST-PRODUCTION - SUBMITTING A FINISHED INFOMERCIAL TO CAD
1. Complete the CAD Application/Attach a script/Attach your documentation
Please factor longer lead times into your schedule as CAD requires at least 28 days to review infomercials.
||You will need to submit your application via the CAD Online Application System.
||Upload a copy of the script/s with your application. The script must detail, in full, the audio and vision including voice-overs, jingles, dialogue from films, graphics, supers and disclaimers etc.
||Upload relevant substantiation and documentation. Substantiation may need to be provided for claims made in the TVC. Some categories require special substantiation. Please refer to the Classification Handbook for more information.
2. Provide a DVD copy of the infomercial with ID board
Please provide your material on an OP55 compliant DVD. Please post or courier to:
CAD, Ground Floor, 44 Avenue Road, Mosman NSW 2088. Unfortunately DVDs cannot be returned.
Note: Classification cannot commence until ALL materials are received by CAD.
STEP 3: PRIOR-TO-AIR - RECEIVING A CAD NUMBER
1. Check if your infomercial has been classified
To see if your infomercial has been classified, simply log in to CAD's Online Application System and select My Job List.
Given the duration of infomercials, CAD requires at least 28 days to review. CAD cannot commence classification until ALL materials are received. Please allow additional time for informercials that contain complex claims.