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Commercials Advice

CAD provides classification and information services to advertisers, agencies and production houses in relation to television commercials and infomercials. All television commercials and infomercials must be classified before they can be broadcast. It is important to note that CAD does not provide legal advice. It is the responsibility of each advertiser and or its advertising agency to ensure that their commercial/s comply with all relevant laws and regulatory requirements.

For more information about CAD's services, classification procedures and television production guidelines please download a copy of the latest Classification Handbook. For our opening hours, including public holiday information, click here.

Note: The Classification Handbook may be amended from time to time. As changes are made to the Classification Handbook, these changes will be made to the version on this website.

New! Political TVCs - Changed Authorisation Tag Requirements

The requirements for tagging TVCs with political matter have recently changed. For details of the new requirements, please refer to page 112 of our Classification Handbook.

CAD instructional videos

To help our clients use the online application system, we have created two new instructional videos on how to upload files and how to access our expedited services.

Uploading files and responding to requirements

Expedited Services – Red Hot and Priority

Expedited Services

Red-Hot Service : Our Red-Hot service provides a 3 hour turnaround time for your TVC! We've created this premium service to assist you and your teams with tight deadlines. 

Priority Service : You can receive a 24 hour turnaround for your TVC by selecting your Required By Date as being the day of submission, or the day after. 

Please note that these premium services attract additional fees, and are offered within business hours only. For regular applications, please allow at least two working days for review. For more information, visit: Fees

For information on the following topics please refer to the links listed below:

Abbreviations Discounts Operational Practices
About Commercials Advice Duration of CAD Numbers Personal Injury
Adult Products and Services Environmental Claims Personal Products
Alcoholic Beverages Finance Placement Codes
Audio Levels and Loudness Fireworks Political Matter
Audio Requirements Food Pre-check Service for TVCs
Captioning Foreign Language
Children Free Goods and Services Processing Times
Cinema Films/DVDs/Games Freecall Services Real Estate
Claims Gambling/Gaming Road Safety
Classifications Health Services Sporting Events Indicia & Images
Classifying a Revised TVC ID Board Substantiation
Classifying a TVC Impersonation of Real People Telephone Services
Code of Practice  Issuing of CAD Numbers Testimonials
Community Service Legal Services Therapeutic Goods & Devices
Comparative Advertising Minor Revisions Uniforms
Competitions Mobile Premium Services
Component Pricing Motor Vehicle Accessories Video Break-Up Effects
Copyright Motor Vehicles Water Safety & Water Sports
Cosmetics New Products or Services Weight Loss
Currency  New Zealand Approval Withdrawal of Classification
Defamation Offensive Language