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Commercials Advice

CAD provides classification and information services to advertisers, agencies and production houses in relation to television commercials and infomercials. All television commercials and infomercials must be classified before they can be broadcast. It is important to note that CAD does not provide legal advice. It is the responsibility of each advertiser and or its advertising agency to ensure that their commercial/s comply with all relevant laws and regulatory requirements.

For more information about CAD's services, classification procedures and television production guidelines please download a copy of the latest Classification Handbook

Note: The Classification Handbook may be amended from time to time. As changes are made to the Classification Handbook, these changes will be made to the version on this website. 

September 2017 Update: New CAD Online Application System and Services  

New CAD Online Application System

We are excited to announce that our new Online Application System is now live and available to access here: Online Application System. To check out the great new features of the system, click here: New OAS Video. You can also read through our FAQs (September 2017) for more information.

If you need to continue using the old system to finalise any applications which were submitted before 4 September 2017, you can continue to do so here: Old Online Application System

New CAD Services

A Red-Hot Service: Our Red-Hot service provides a 3-hour turnaround time for your TVC! We've created this premium service to assist you and your teams with tight deadlines. All you need to do is submit your application and all substantiation before 2:00PM AEST.

Online Training Tutorials: Equipping you with the knowledge to get your ads to air quicker! Check our website for updates.

Consultation Services: Let us come to you! The CAD team is now offering campaign consulting and custom training services to ensure any issues are flagged and resolved well before production. Contact us at: for more information.

To view our updated fees, effective 4 September 2017, please click here: Fees

For information on the following topics please refer to the links listed below:

Abbreviations Discounts Operational Practices
About Commercials Advice Duration of CAD Numbers Personal Injury
Adult Products and Services Environmental Claims Personal Products
Alcoholic Beverages Finance Placement Codes
Audio Levels and Loudness Fireworks Political Matter
Audio Requirements Food Pre-check Service for TVCs
Captioning Foreign Language Price
Children Free Goods and Services Processing Times
Cinema Films/DVDs/Games Freecall Services Real Estate
Claims Gambling/Gaming Renewal of CAD Numbers
Classifications Health Services Sporting Events Indicia & Images
Classifying a Revised TVC ID Board Substantiation
Classifying a TVC Impersonation of Real People Telephone Services
Code of Practice  Issuing of CAD Numbers Testimonials
Community Service Legal Services Therapeutic Goods & Devices
Comparative Advertising Minor Revisions Uniforms
Competitions Mobile Premium Services
Component Pricing Motor Vehicle Accessories Video Break-Up Effects
Copyright Motor Vehicles Water Safety & Water Sports
Cosmetics New Products or Services Weight Loss
Currency  New Zealand Approval Withdrawal of Classification
Defamation News Simulation
Disclaimers Offensive Language