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Commercials Advice

CAD provides classification and information services to advertisers, agencies and production houses in relation to television commercials and infomercials. All television commercials and infomercials must be classified before they can be broadcast. It is important to note that CAD does not provide legal advice. It is the responsibility of each advertiser and or its advertising agency to ensure that their commercial/s comply with all relevant laws and regulatory requirements.

For more information about CAD's services, classification procedures and television production guidelines please download a copy of the latest Classification Handbook (January 2010 edition). Note: The Classification Handbook may be amended from time to time. As changes are made to the Classification Handbook, these changes will be made to the version on this website.

It incorporates recent changes to the Code of Practice and the ACMA's Children's Television Standards.

For information on the following topics please refer to the links listed below:

Abbreviations Defamation New Zealand Approval
About Classifications Disclaimers News Simulation
About Commercials Advice Discounts Offensive Language
About the Production Checklist Duration of CAD Numbers Operational Practices
Adult Products and Services Environmental Claims Personal Injury
Alcoholic Beverages Finance Personal Products
Audio Levels and Loudness Fireworks Placement Codes
Audio Requirements Food Political Matter
Children Foreign Content of TVCs Pre-check Service for TVCs
Cinema Films/DVDs/Games Free Goods and Services Price
Claims Freecall Services Processing Times
Classifications Gambling/Gaming Real Estate
Classifying a Revised TVC Health Services Renewal of CAD Numbers
Classifying a TVC ID Board Substantiation
Closed Captions Impersonation of Real People Telephone Services
Code of Practice Important Points to Remember Testimonials
Community Service Issuing of CAD Numbers Therapeutic Goods & Devices
Comparative Advertising Legal Services Uniforms
Competitions Minor Revisions Value
Component Pricing Mobile Premium Services Video Break-Up Effects
Copyright Motor Vehicle Accessories Water Safety & Water Sports
Cosmetics Motor Vehicles Weight Loss
Currency New Products or Services Withdrawal of Classification