Commercials Advice
CAD provides classification and information services to advertisers, agencies and production houses in relation to television commercials and infomercials. All television commercials and infomercials must be classified before they can be broadcast. It is important to note that CAD does not provide legal advice. It is the responsibility of each advertiser and or its advertising agency to ensure that their commercial/s comply with all relevant laws and regulatory requirements.
New deadlines from December 12
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CAD must receive ALL materials (including vision and accurate script) at least two (2) working days prior to your 'Required By' date. This allows time for any amendments or substantiation requests to be finalised. |
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The 'Required By' date is the date you require classification by prior to despatch of your material to stations. |
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The 'Required By' date should not be the same as your On-Air date. |
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If less than two (2) working days is provided processing of your application may be delayed. |
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Ads containing complex claims and/or requiring a detailed review may take longer than two (2) working days. |
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Applications submitted after 5pm Sydney time will be treated as next day jobs. If classification is required the next day a 100% late fee will apply. |
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Applications requiring same day classification must be received with ALL materials by MIDDAY on the day required (100% late fee applies). No late applications will be accepted. |
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Same day classification will only be provided if pre-arranged with CAD. Same day classification is in no way guaranteed until it is confirmed by CAD. |
For more information about CAD's services, classification procedures and television production guidelines please download a copy of the latest Classification Handbook (January 2010 edition). Note: The Classification Handbook may be amended from time to time. As changes are made to the Classification Handbook, these changes will be made to the version on this website.
It incorporates recent changes to the Code of Practice and the ACMA's Children's Television Standards.
For information on the following topics please refer to the links listed below: