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Captioning a TVC or Infomercial

Closed captions enable people who are deaf or hearing impaired to view a transcript of the audio contained within television commercials and infomercials.

Captioning your TVC or infomercial ensures your message reaches the deaf and hearing impaired community, estimated at over 3.5 million Australians. The Commonwealth Government and all State and Territory Governments currently have policies in place requiring all their commercials be captioned.

For technical recommendations please refer to the Free TV Operational Practice 42 – Distribution, Transmission and Monitoring of Closed Captions On Line 21/334. This OP describes the technical/operational practices associated with the distribution to and subsequent monitoring and transmission by broadcasters of Closed Caption data.

The following companies provide captioning services to advertisers:

AdStream
Telephone: 02 9467 7500
Website: visit.adstream.com.au

Ai-Media
Telephone: 02 8870 7777
Website: ai-media.tv

DubSat
Telephone: 1300 366 156
Website: dubsat.com/mediapro

Red Bee Media
Telephone: 02 9212 5277
Website: redbeemedia.com.au
 
Sub Station
Telephone: 02 9467 3231
Website: thesubstation.com.au