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Highlighting the objectives of three products - Mr Fizzy, Mr Squirt and Mr Butt - the TV campaign delivers a strong message to advertisers of the power of TV to build brands and influence consumer behaviour. A
Wirthlin survey, which took place following the TV campaign's initial
run last year, unearthed the following results:
Through the survey, advertisers sent a powerful message that FTA is the best way to build brands, deliver a message and communicate with young people. "The Wirthlin research underlines that even for an audience as segmented as advertising professionals FTA really does have a definitive impact," said Jodie Leonard, Director of Marketing, Nine Network and chairperson of the CTVA marketing committee. The study supports the view that to sell product, advertisers must employ FTA television as their lead communications medium - no matter what the advertising environment. Complementary Wirthlin consumer research also found that:
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